Social Media Marketing
& Search Engine Optimization
Online marketing is the overall plan for maximizing
your brand potential using online strategies.
Social Media Marketing (SMM) utilizes tools
such as Twitter, Facebook and LinkedIn to have
a conversation with the community. Search
Engine Optimization (SEO) is a technique
used to increase your rankings with search engines
like Google and Yahoo. Customers are searching
for you; Social Media Marketing (SMM) and Search
Engine Optimization (SEO) helps them find you
when they are in the mood to buy.
These new “Web 2.0” technologies
can at first appear haphazard and confusing
but once you develop a game plan it becomes
easier to develop a strategy that matches your
brand. If you're site is not optimized, customers
are finding your competitors, not you.
We work with you to develop a plan to determine
your target market and marketing goals. Whether
you attend one of our Social
Media and Search Engine Optimization workshops
or we meet with you one on one developing
a strategy and establishing marketing goals
are important steps for determining what Social
Media Tools and Search Engine Optimization
keywords to use when promoting your business.
Done correctly, Social Media Marketing and
Search Engine Optimization provide you with
the most cost effective way to reach consumers.
The key to effective Social Media Marketing
(SMM) and Search Engine Optimization (SEO)
is understanding your business and what action
you want your potential customers to take
when they arrive at your site. Our process
involves evaluating your site and discussing
the effectiveness of your customer’s
experience. We ask, “Is it designed
to meet your customer’s expectation?”.
Once we understand your business, site metrics
(measurements of your customers online behavior)
are developed that track your overall business
objectives. These metrics range from
tracking your customer's “hits”
to a detailed Return on Investment (ROI) analysis.
The ROI metrics work particularly well with
sites with shopping carts because we can track
the key metric or action customers take, which
is the online purchase. To help you
keep track of your sites progress, we provide
you with website traffic reports that show
the increase in activity from the optimization
process.
Here are the major steps we take to Optimize
your site:
- Keyword competitive analysis - research
keywords your industry and competitors are
using.
- Analysis of website from a customer's
viewpoint
- Optimization of website for increased
rankings in search engines such as Google
and Yahoo
- We ensure that your site is being crawled
by the major search engines (i.e. Google,
Yahoo)
- Register your site with Google Maps.
- Pay-per-click advertising analysis
- Provide you with external links to help
with the optimization process.
- Embed website analytics software onto
your site pages. This tracks all traffic
to your site and is used to generate the
site reports.
Our Social Media and Search Engine Optimization
process ensures that we are going to provide
you with an optimized site that fits your
business goals.. Done correctly,
SEO provides the most cost effective
means to reach new customers.
Contact us to discuss a Social Media (SM)
and Search Engine Optimization (SEO) strategy
that fits your business dynamics and budget.
Contact us at 503-227-8812 or use our contact form
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