SOCIAL MEDIA MARKETING (SMM)
Social Media are, put simply, web tools that allow people to communicate. The best examples of these are Facebook, Twitter, WordPress and YouTube. These tools allow members to communicate in complex and dynamic ways, far beyond their roots in e-mail and instant messaging. Today your company can upload a video to YouTube, post a link to that video on your blog, drive customers to the blog with a tweet on twitter, and form a fan club on Facebook.
It’s all about word-of-mouth
Consider the following:
78% of consumers trust recommendations from friends, relatives, and coworkers. 14% trust ads.
The number of Social Media Networking users is staggering. Even a small percentage of revenue from these users could finance most countries.
Your company needs to take your slice of that market share.
Why are social media networking sites so attractive? It’s the basic human instinct to communicate. Some people spend most of their lives online, and some only use it for e-mail, either way just about every consumer is online today. By 2010 the population of Generation Y will have surpassed that of the baby-boomers. In terms of competitiveness, an online presence is no longer an option, it’s a necessity.
The bad news :
Most major brands have been onboard for years. Nike, Coca-Cola and McDonald’s are already on Facebook, Twitter, YouTube and all the rest. Many other companies are copping on too. Any business that does compete for their online market share today, will struggle tomorrow. And it’s not easy. Keeping your business popular with your target consumers is never easy. Social media is simply the best way of raising your company’s profile in the 21st century.
The good news :
Most small to mid-sized businesses don’t have a strong Social Media presence. You’re at the birth of a revolution in marketing strategy. There is a path that has been created here that most of your competition does not know exists.
What we do