Search Engine Optimization
Are you looking for ways to reach a large audience online using powerful organic Search Optimization techniques to connect with your market?
ZOTTA can help you reach all of your search marketing goals. We use white hat Search Engine Optimization techniques to attract web traffic to your website and blog.
From the basic foundational setup to learning how to capture your market’s attention, to tracking your online success, we implement a simple, sound plan from the confusing array of choices your are faced with in the Search Optimization landscape.
Search Optimization tools & techniques give you a way to improve your search rankings on Google, Yahoo & Bing. Join us as we simplify these powerful techniques so that you can reach a wider audience.
Why is it important?
Optimizing your website, may be the most valuable thing you ever do for your company. If you’re like most consumers, any search you do begins with Google, Yahoo or Bing. Whether your company sells to the public or to other businesses, those looking to buy your product are going to look for it on Google.
Studies show that most consumers don’t click past the first three pages of any google search. If you’re not in those first three pages, you’re brand will probably not be seen.
Online Marketing, like traditional marketing, must target your core consumer group. There are two reasons for this. First, the 80/20 rule. 80% of any company’s business is from 20% of their customers. Second, word of mouth. Your core group is your brand’s ambassadors. Fans of your product will tell their friends. The single best strategy for any business is to popularize their brand within their target group.
The trick is appropriateness. You don’t want 100,000 hits on your site from consumers utterly uninterested in your product. You want 10,000 hit from consumers looking to buy. This is your target market. The consumers that make up your target market must first be identified. Keyword research is critical in this stage of the analysis. Finally, appropriate action must be taken in order to drive those consumers to your site. ZOTTA will implement the Search Optimization plan and your website will see a significant increase in traffic, growing your business directly.
like Social Media Marketing, many companies have already begun optimizing their sites. Most major brands are going to be first on google however small to medium sized businesses can compete using local search optimization techniques.
ZOTTA provides affordable packages to small and mid sized businesses. We
develop a strategy and plan to fit your unique business dynamics. Our goal is to provide you
with superior service that fits your budget and generates a postive return.
What We Do