Case Studies
MERINQUE BOUTIQUE
Meringue Boutique is a small business with two physical stores in upscale neighborhoods, and an online storefront. Their goal was to increase web traffic to their online store.
The management of Meringue Boutique knew that facebook and twitter were popular and understood that these tools could help their business. They wanted to create a brand presence through social media marketing, but they didn’t know where to start.
We led them through the process of developing a facebook account. We encouraged them to post brand and product information that would best represent their company and help them to gain new facebook fans. Many of the facebook fans were people who had shopped at the storefront, and some had discovered the company through the facebook page, but all were interested in couture. It was important to attract the appropriate users so to spread the word about Meringue Boutique, both online and out in the real world.
In order to attract the core customers, Meringue boutique was advised to employ a specific strategy in the development of their facebook profile.
The development of their twitter account was a similar process. They followed specific suggestions about the number of twitter postings (tweets) that they would post each week, and about the subjects of their posts (which only sometimes pertained to their store directly) in order to most effectively captivate their core consumers.
Result
Over 850 Twitter followers in three months
HOTEL MODERA
One might expect that a hotel in Portland Oregon that most visitors stay in once in their life, or perhaps once every couple of years wouldn’t attract many fans, but this hotel, because of the online marketing
strategies employed, has attracted more facebook fans and twitter followers than most retail outlets.
Hotel Modera has a great brand. It is a unique hotel, brimming with contemporary artwork, abounding in amenities, and with an exceptional staff the hotel lends itself to attracting fans. These features were appropriately adopted in the online branding, and social media presence.
Hotel Modera succeeded in creating a specific social network consisting exclusively of Hotel Modera clientele. The company discovered that many of their visitors wanted to connect with other travelers to see what’s going on in the city, or even to find a travelling companion.
Through the use of online social media tools, word-of-mouth marketing exploded for the company. Fans of Hotel Modera tend to be loyal and passionate, and through the online networks, many of their visitors have made strong friendships with other travelers. Such friendships help to ferment a client’s bond to the Modera brand.
Results
300 twitter followers within 2 months - 820 within three months
The Hotel Modera website was optimized, significantly increasing business from web traffic.
Many of these new customers have become twitter followers and facebook fans, keeping them connected, and reinforcing the brand presence.
SUPERIOR GLASS WORKS
Superior Glass works is an Internet retailer that sells fiberglass car bodies for vintage cars. Since all of Superior Glass Works’ business was done online, they were mostly concerned about optimizing their website.
Superior Glass Works is a small company in a niche market competing with a number of much larger companies. They specifically sell to classic car aficionados and needed to lift their web presence. More specifically, they wanted to be more visible on Google.
By doing keyword research on the target consumer group, the company was able to optimize their site to include those words.
Results
Superior Glass Works web traffic was doubled in four months, increasing sales by 20%.
Through this success they were able to launch a whole new brand called “Superior 54” that specifically sells ’54 corvette bodies.
PORTLAND URBAN PAGES
Portland Urban Pages provides the listings of businesses, and dozens of insightful articles, lists and “best of” ratings on Portland businesses and urban activities. The full color directory reaches Portlanders who live, work and spend their extra time in the city shopping, taking care of themselves, being active, eating good food, attending events, and making purchases that are focused on quality and discerning tastes.
Over the last several years, Portland Urban Pages has continued to deliver awareness, leads, and quality positioning to Portland businesses and services. Currently in its sixth year of distribution, Portland Urban Pages carries restaurant, services, shopping, and advertisers in the Portland market, looking to reach Portland’s quirky and eclectic residents.
Portland Urban Pages as a “Local Guide to the City” wanted to increase it’s online exposure for certain keyword phrases. Since Portland is a loose collection of neighborhoods it wanted to promote it’s new article on Portland Oregon Neighborhoods.
Result
After the optimization process the targeted article moved to the first page of Google.
"Since the downturn in the economy publishing companies are under pressure to capture more online traffic to make up for the softening print advertising market. Getting on the first page of Google certainly helps us maintain our position in the market. As we optimize the site for additional phrases we move into an online business model that with the increased online traffic is sustainable."
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